Srichand
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UNFAIR BEAUTY
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HOW TO MAKE A 70-YEAR-OLD PRODUCT APPEAL TO YOUNG TEENAGERS?
First, we need to understand them... “Me in the morning is always more beautiful than me in the evening”
Teenagers want their face to look fresh and clean as in the morning but there aremany factors during the day that turn their face oily. We show the brand's understanding of this problem while offering our product as the ultimate solution through this film.
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ONLINE FILM
An online film that connects a 70 year old product with teenagers through real understanding of their problem.
(Finalist AdStar 2018)
RESULT
Launching on the platforms that speak to Thai teenagers most effectively - Facebook and Twitters, the film reached 15.4 million of people with 6.4 million views, 45K shares and $4.7K worth of free media earned. Moreover, within the first week of launch we got 65% of view rate on Twitter and 21% of completed view on Facebook which is higher than market average. Together with the reviews and feedbacks on social media have shown that the product became a buzz among teenagers as the brand successfully communicate their understanding of the target’s problem driving 55 times of sales number increased.
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